Historically, gold is much more expensive than silver. This leads to two outcomes for investors. First of all, it's much easier to invest in silver than in gold. Not only is gold worth significantly more per ounce than silver, but it's also the denser of the two metals, making a specific volume of gold worth much more than an equal volume of silver.
For those looking to invest in gold, a Gold IRA kit is a great way to get started. The commonly accepted reasons why gold is more expensive than silver, despite its relative abundance, are that gold is used more in jewelry, gold is considered more of an “alternative currency” than silver, and central banks and individual investors demand it more than silver. Demand for gold and silver comes from different sources, with gold being primarily an investment asset and silver an industrial asset. So, as an investor, if you buy during a bull market, the story goes that silver will give you a higher return than gold. You can easily see that, in percentage terms, silver rises much more than gold in bull markets and falls much more than gold in bear markets.
Both silver and gold can function as safe haven assets, but gold tends to have a better track record over longer periods of time. If you buy physical silver, not ETFs, certificates or futures contracts, which are paper investments, you can get the same benefits that gold offers.